Monday, March 25, 2013

Trooper

Iron Maiden (the band) is releasing their own brand of beer.

"Created by Iron Maiden. Brewed by Robinsons" according to their web site. The description sounds rather tasty:
Trooper is a premium British beer inspired by Iron Maiden and handcrafted at Robinsons brewery. Being a real ale enthusiast, vocalist Bruce Dickinson has developed a beer which has true depth of character. Malt flavours and citric notes from a unique blend of Bobec, Goldings and Cascade hops dominate this deep golden ale with a subtle hint of lemon.
I sent the LCBO a message on Facebook, asking them if they had any plans to stock it when it's released, which is supposed to be early May. This morning I received a reply thanking me for contacting them, and saying that they would contact one of their beer buyers for information and get back to me in a day or two.

This afternoon I got another reply letting me know that they are "in talks with some agents" but that it was only preliminary discussions so they could not say for sure if or when they'll be stocking it. They ended the message by saying once something is confirmed, they would be sure to let me know.

Now, whether that means they'll make an announcement or whether they'll send me another message, who knows. But I'm pleased that I got a decent response and not some kind of corporate spin saying they can't discuss their dealings.

You can sign up on the Iron Maiden Trooper mailing list to be notified when it's released here http://www.ironmaidenbeer.com/.

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